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DougMorley



Reged: 15/12/2006
Posts: 324
Loc: BC Canada
Cooke to German team!!??
      #37776 - 16/10/2008 22:28

Can anyone explain to me why Halfords Bikehut can wind up it's women's team and force Nicole Cooke to go to a foreign team when Halfords Bikehut should be thanking it's lucky stars that this world and Olympic champion is it's great opportunity to sell British women's and British cycling everywhere (not least of all it's cycling products as well).

What a waist of a golden opportunity and desperate short sightedness.


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Smokin_Joe



Reged: 09/06/2006
Posts: 2143
Loc: Fishguard
Re: Cooke to German team!!?? [Re: DougMorley]
      #37778 - 16/10/2008 22:36

The problem Halfords have got is that casual cyclists don't buy road bikes and serious cyclists won't go near Halfords, so they might have found sponsoring a road team doesn't do much to sell bikes.

--------------------
Nobody ever got laid because they rode Shimano.


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DougMorley



Reged: 15/12/2006
Posts: 324
Loc: BC Canada
Re: Cooke to German team!!?? [Re: Smokin_Joe]
      #37781 - 16/10/2008 22:48

Very likely, but shouldn't they have thought of that beforehand, or has their accountant just found that out and chopped the funding?

How come they can then extend the men's team, not that I'm against that?


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wuverley



Reged: 16/05/2008
Posts: 4044
Loc: Man of Kent
Re: Cooke to German team!!?? [Re: DougMorley]
      #37786 - 16/10/2008 23:49

Have you read the home page?

Apparently she isn't going to a German team.

As to Halfords, they have tried to up their cred with the trade teams and the Boardman bikes, but maybe the accountants have noticed it isn't working, as you suggest.

--------------------
Invicta


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DougMorley



Reged: 15/12/2006
Posts: 324
Loc: BC Canada
Re: Cooke to German team!!?? [Re: wuverley]
      #37794 - 17/10/2008 01:20

Just read the news. Glad to know that I was not the only one to realise that loosing Cooke to a foreign team because of a missed opportunity could have been a serious error.

I wish them every success.


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Bluebeard



Reged: 27/03/2008
Posts: 528
Loc: Brixton innit
Re: Cooke to German team!!?? [Re: DougMorley]
      #37810 - 17/10/2008 09:36

Quote:

What a waist of a golden opportunity...




I must check out those pictures of Nicole in her skinsuit again...

--------------------
You can take a bike to water but you cannot make it drink


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